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Imagine that you could form objects from water and suspend
them in midair. Then, without the use of notation, you are
asked to sculpt the song of a cardinal in this medium. Variant,
yet distinctive, you listen and create the image. To one who
does not know the cardinal’s song, your work is without
meaning; a worthless collection of droplets better left to
fall as rain. To others it is art. It is clear.
The mission
of this company is to create the cardinal’s song, to
teach it to each other and others, and to consistently sculpt
the image of this song in the medium of our behavior toward
each other and our customers. To those who know the cardinal’s
song all that we do will be art.
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